As a new year kicks off, we鈥檙e beginning to see one of the most important shifts in modern investing: private markets incorporated into the mainstream financial products that investors know and love. For decades, the tools that powered institutional success鈥攑rivate equity, private credit, and guaranteed income鈥攚ere out of reach for most individuals. That鈥檚 changing fast. Today, whether an individual invests through a brokerage account, or a 401(k), their expectations should be different. They should demand the same opportunity set as the world鈥檚 largest institutions, delivered through the platforms and formats you already use. That鈥檚 the future we鈥檙e building in New Markets: bridging the gap between how people invest and what they can access.
Private markets have proven themselves as reliable engines of long-term value creation. Since 2000, private equity has outperformed public equities by roughly 300 basis points per year, while private credit has delivered about 400 basis points of excess return since 201 07. Importantly, this outperformance hasn鈥檛 been episodic鈥攊t鈥檚 been consistent, spanning market cycles, geographies, and economic regimes.
Institutional investors have long recognized this. US pensions hold about a quarter of their assets in private markets. Endowments, roughly a third. Family offices, close to 40%. And yet, for the average retirement investor, the number is still effectively zero8.